08 Feb, 2021 Mere Exposure Effect and what we can learn when it comes to Business Development By James Barclay Have you ever heard a song and not really thought much of it but as it plays again and again on the radio you find yourself humming along...
08 Sep, 2020 A Podcast - It's actually very simple and easy to do ... and it's extremely Authentic. By Connor Kinnear There are a few firms out there who have dipped their toes into the world of Podcasts. Every other firm I have spoken to is "talking...
24 Aug, 2020 Top Tips for Launching a Marketing Strategy at a Professional Services Firm By Connor Kinnear I was delighted to be joined by Barney O'Kelly and Passle's Sam Page last week for Episode 2 of our "Professional Services Growth Live". ...
26 May, 2020 Passle Podcast EP20 - Barney O'Kelly on the role of content in professional services marketing. By Samuel Page Connor Kinnear Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...
01 May, 2020 In Professionals Services - Your People are Your Brand - A Lesson from Kearney By Connor Kinnear I was reading this article today on the rebrand of the Global Management Consulting firm - from A.T. Kearney to Kearney. One quote that...
21 Jun, 2019 It's Nearly Time for Rainmaker 2019: "Distributed Leadership" - and what a line up! By Connor Kinnear Rainmaker/ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or funds. ...
20 Jun, 2016 Why the focus of your content shouldn't be... You By Freddy Dobinson In January, 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...
20 Jun, 2016 5 Content Marketing Trends That Are No Longer Hot in 2016 By IC PASSLE Remember those teen magazines, where editors told you ‘what’s hot’ and ‘what’s not’? Consider this the content marketing equivalent, with...
10 May, 2016 Why Tags Matter By Adam Elgar Tags are a way for a machine to know which words in an article most accurately represents the content of the post. They are used by many...