Jun 21, 2016 Using Cognitive bias and simple psychology in your content marketing By IC PASSLE You may never have come across the term “Cognitive Bias” before, but you will almost certainly have been manipulated into buying...
Jun 20, 2016 Why the focus of your content shouldn't be... You By Freddy Dobinson In January, 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...
Jun 20, 2016 5 Content Marketing Trends That Are No Longer Hot in 2016 By IC PASSLE Remember those teen magazines, where editors told you ‘what’s hot’ and ‘what’s not’? Consider this the content marketing equivalent, with...
May 23, 2016 Executing a Content Strategy is a Marathon not a Sprint! By Freddy Dobinson For those of you who don't know, Casey Neistat is a producer, social media celebrity, and co-founder of the tech company Beme. Since...
May 10, 2016 Why Tags Matter By Adam Elgar Tags are a way for a machine to know which words in an article most accurately represents the content of the post. They are used by many...