Passle Podcast EP20 - Barney O'Kelly on the role of content in professional services marketing.

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Samuel Page

Marketing Director

Connor Kinnear

Chief Marketing and Business Development Officer

Get in touch

Samuel Page

Marketing Director

Connor Kinnear

Chief Marketing and Business Development Officer

Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it hard to write effective content.

We spoke to Barney O'Kelly, Founder and Managing Director of Hagen Communications and expert in Professional Services Marketing to find out more about how marketers can create effective, client-focused content that drives engagement.

Content creation has exploded in professional services. Of itself, it doesn't have innate value. It's there to either build brand awareness of the organisation, its people or to generate conversations with clients.